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Firefighters - Immersive Key Art

I was responsible for the characters, their gear/tools and the water particle system. The environment and fire was done by:

https://www.artstation.com/maspa

Part of our Bachelor project was the ideation and development of a theoretical new marketing tool, the "Immersive Key Art".
The idea was to provide an introduction to a game's world while keeping the interaction limited.

In our example this was realized through a sequence of camera positions that the user can cycle through.
This enables the presentation of a linear sequence of events or narrative beats while retaining the freedom of looking around the environment from different points of view.

The subject we chose to explore in this example project for the Immersive Key Art is a fictional action game about firefighters in the near future, where global warming has made wildfires more frequent and dangerous.

Firefighter Playthrough Video